Fuelled by my time spent working in the sex toy industry. Despite the desire for elevation, the dominant marketing and consumer facing conversation remains stuck in the gutter. There’s a significant and vocal contingent of female entrepreneurs and CEOs in this space, yet a large portion of the product design, branding, and marketing is still subtly, or not so subtly filtered through the male gaze. The U.K. doesn't need another funny, wink wink take on sex. It needs an elevated, educational, emotionally intelligent conversation, one that feels beautiful, truly inclusive, and grounded in respect for the human body and spirit. We need to move past the novelty and the noise, and start talking about pleasure as a vital part of a balanced, emotionally intelligent life. And that's where Embohd comes in.

Our Mission

Innovation

Every product, piece of writing, and event is created to spark curiosity and invite learning. We treat objects as instruments of understanding, not secrecy, merging craftsmanship, aesthetics, and empathy. Our innovation lies in how we translate design principles into emotional connection. Shaping a new category of intimacy design.

Culture

For decades, intimacy has been trapped between extremes commercialised by the industry, censored by education, and trivialised by media. The cultural conversation around sex has become performative, dominated by algorithms, aesthetics, and online personas.

Embohd challenges that noise.

We create a quieter, more intelligent space for exploration. One rooted in reflection, honesty, and design integrity.

Change

We’re changing how intimacy is represented, sold, and spoken about shifting from industry to individual, from commerce to culture. We’re building the post-school education in intimacy. A lifelong curriculum that evolves with people as they grow. This is not about sexualisation. It’s about understanding.

To remind people that connection is a craft. One worth learning, again and again.

Why?

The time for Embohd is now. Because the world is ready for something slower, smarter, and more sincere. A space for modern intimacy that feels as thoughtful as design, and as human as conversation.

Community

We believe that intimacy improves when it’s talked about, openly, intelligently, and without performance. Our community is where that conversation happens: at The Listening Table, through essays, and in the quiet act of learning something new about ourselves.

Help

Embohd helps people reconnect to themselves, their bodies, and each other. We offer a thoughtful ecosystem: Objects that elevate everyday rituals and support embodied connection. Education that informs, reassures, and evolves with life’s changes. Community that replaces shame with understanding.

We help customers explore intimacy as a design practice something to be refined, studied, and enjoyed without judgement.

To turn intimacy into an education.

Embohd

To make the conversation inclusive and ongoing.